As the beauty and skincare industry evolves from traditional skincare toward a more holistic focus on wellness and long-term maintenance, the concept of “Inner Wellness, Outer Beauty” emerges as an important direction for the industry’s next phase of growth.
On June 17, CHLITINA hosted its 2026 Global New Product Launch & Business Partnership Conference in Shanghai under the theme “Soaring to the Light, Poetry Above the Clouds.” At the event, the Company officially unveiled its next stage brand strategy, centering on a dual approach of inner wellness and outer beauty. Building upon its traditional skincare salon business, CHLITINA aims to evolve into an integrated beauty and wellness solutions provider encompassing professional skincare, health management, and comprehensive salon support.
▲ CHLITINA’s global brand ambassador Cecilia Liu attended the event in support of the brand.
Chairman Chao Announces Three Core Business Principles
Chao Chen-Yu, Chairman of Chlitina Holding Limited, outlined the Company’s long-standing guiding principles: safe and effective products; professional services delivered with warmth and care; and transparent and trustworthy business operations.
▲ Group Chairman Chao Chen-Yu.
Building on these principles, CHLITINA will focus on the following three strategic priorities:
Youthfulness – Continuing to drive product innovation and fresh brand content while strengthening engagement with younger generations of consumers.
Intelligence – Leveraging AI-powered skincare solutions, smart beauty devices, and digital management systems to improve salon efficiency and elevate customer service.
Global Expansion – Using Southeast Asia as a key strategic foothold while gradually bringing CHLITINA’s Oriental skincare philosophy to international markets.
Against this backdrop, “Inner Wellness, Outer Beauty” is no longer simply a product concept but an important direction for the future development of the beauty industry. CHLITINA is introducing an integrated “Skin + Health” professional salon solution that combines nutritional supplementation with advanced topical skincare, enabling partner salons to offer more comprehensive services while enhancing their competitive differentiation.
▲ Chlitina Group General Manager Yang Qizhi.
New Products Broadening the “Inner Wellness, Outer Beauty” Portfolio
At the launch event, CHLITINA introduced both new functional beverages and professional salon skincare products, further expanding its product portfolio while creating new growth opportunities for partner salons.
CHLITINA unveiled two new functional beverages incorporating 28 patented technologies, underscoring the brand’s commitment to scientific research and product innovation. These products represent more than an extension into a new category—they are a key component of the Company’s long-term “Inner Wellness, Outer Beauty” strategy.
In terms of new skincare products, among the new professional offerings is the Enzyme Power Polishing Set, formulated with a four-enzyme synergistic system combining Superoxide Dismutase (SOD), Lipase, Papain, and Bromelain.
Designed to address multiple skincare concerns, the treatment set features a freshness-locking powder-and-liquid presentation together with a bio-micro-pressure membrane technology to enhance ingredient absorption.
For professional salons, the set provides flexibility across a wide range of skin types and treatment programs, increasing customer value.
▲ The Enzyme Power Polishing Set.
CHLITINA also introduced another new flagship product line, the Radiant Skin Beauty Collection, designed to address growing consumer demand for brightening skincare.
Formulated with a blend of mandelic acid, lactic acid, and salicylic acid, together with niacinamide and tranexamic acid, the collection delivers gentle yet effective cleansing, exfoliation, and brightening benefits. The new series broadens CHLITINA’s product portfolio while enhancing service differentiation for partner salons.
▲ The Radiant Skin Beauty Collection.
Cecilia Liu Boosts Brand Visibility as Partnership Support Expands
Global brand ambassador Cecilia Liu appeared at the event, helping further elevate the brand’s visibility and lending her support to CHLITINA’s message of scientifically backed beauty through the “Inner Wellness, Outer Beauty” philosophy.
▲ Cecilia Liu.
During the conference, Dr. Chen Wu-Kang, founder of the CHLITINA Group, emphasized the Company’s long-term vision: “Unlike the short-term business models and frequent ownership changes often seen in the beauty industry, CHLITINA is a business that can accompany three generations.”
▲ Dr. Chen Wu-Kang, founder of the CHLITINA Group.
Alongside its product launches, CHLITINA also introduced an enhanced partner support program covering product education, technical training, marketing planning, and salon operations. The initiative is designed to help business partners successfully implement new products and service models.
By integrating brand communication, comprehensive franchise support, and optimized salon management strategies, CHLITINA aims to establish a stronger foundation for its next phase of sustainable growth.
▲ Group photo of guests at CHLITINA’s 2026 Global New Product Launch & Business Partnership Conference.
As consumer demand for beauty and wellness continues to grow, CHLITINA remains committed to innovation and product quality as the foundation of its business. The Company will continue to deepen the value of its integrated “Inner Wellness, Outer Beauty” approach while working closely with partners to continuously optimize services and business models, creating sustainable, long-term growth opportunities for both the brand and its salon network.
