Advancing Skincare Technology and Brand Value Towards an RWA Digital New World
September 28, 2025 — At the 20th Asia Brand Ceremony held in Hong Kong, the professional brand evaluation agency Asiabrand, together with the Asian Digital Development Bank, MINAX Global Brand Exchange, and other authoritative institutions, officially released the “Top 500 Brands in Asia 2025” list. The Chlitina Group, recognized for its outstanding skincare technology, deepening digital transformation, and strong brand value growth, once again secured a place on the list—becoming one of the leading representatives of the Asian beauty chain industry and reaffirming its status as “China’s Pioneer in Premium Beauty.
CHLITINA is listed among the “Top 500 Brands in Asia 2025.”
Themed “Towards an RWA Digital New World,” this year’s ranking covers 20 countries and regions, selecting 500 enterprises with leading brand value in Asia. CHLITINA appears alongside top international names such as Huawei Technologies, State Grid, Douyin, Industrial and Commercial Bank of China, Alibaba, BYD, Toyota, Samsung, and Sony, demonstrating the innovative vitality and global competitiveness of Asian brands in the digital economy era.
As a leading brand in China’s beauty and skincare industry, CHLITINA has adhered to its brand philosophy of “Beauty Rooted in Health” since its founding in 1989. The company has remained dedicated to providing consumers with professional, safe, and effective skincare solutions. Over the past 35 years, the brand has earned the trust and love of millions of consumers. Its inclusion in the Top 500 Brands in Asia 2025 serves as strong testament to CHLITINA’s enduring brand power.
Technology Empowering Beauty, Brand Value on the Rise
From day one, CHLITINA has built a comprehensive quality-focused manufacturing system—sourcing traceable ingredients globally and embedding “quality” as its quiet yet defining foundation. Its interdisciplinary laboratories bring together experts in dermatology, biosynthesis, and intelligent algorithms to rapidly translate academic breakthroughs into tangible, measurable skincare experiences. For CHLITINA, innovation is not about following trends—it is about shaping the future.
The CHLITINA Skin Radiance Refining Series launched in 2025.
For 35 years, CHLITINA has demonstrated that true craftsmanship is innovation that withstands time, and true leadership means creating solutions even before the need arises.
Green for the Future: Leading the Way in Sustainable Beauty
Guided by the ESG vision of “Making Beauty More Sustainable,” CHLITINA has not only secured a solid position in the skincare industry but also actively integrated public welfare and sustainability into its corporate strategy under the guidance of ESG values. Through concrete actions, the company demonstrates the responsibility and foresight expected of a mature enterprise. From raw material selection and production processes to packaging and product design, every detail is optimized with environmental responsibility in mind.
A consumer participates in the “Empty Bottle Recycling Program.”
Honors that Reflect Strength: Writing a New Chapter for Asian Brands
The Chlitina Group CEO, Mr. Chao Chen-Yu, remarked: “Being named among the Top 500 Brands in Asia reaffirms CHLITINA’s commitment to science-driven skincare and brand excellence. Moving forward, we will continue to drive growth through dual engines of digitalization and sustainability—focusing on skin health asset management and amplifying the voice of Chinese beauty on the global stage. Our goal is to create brand value that is sustainable, trustworthy, and growth-oriented—for consumers, investors, and society alike.”
