CHLITINA officially names Cecilia Liu as its global brand ambassador, embarking on a new journey of beauty and elegance with a brave heart

Taipei,21 October 2025

On October 20, the high-end skincare brand CHLITINA officially named actress Cecilia Liu as its global brand ambassador. This partnership marks a new chapter in CHLITINA’s 35-year legacy of professional skincare excellence, uniting the brand with Cecilia Liu’s graceful elegance to offer consumers an elevated skincare experience, while embodying a lifestyle defined by courage, resilience, and refined beauty.

In her performances, Cecilia Liu fully commits herself to each role. From Chinese Paladin 3 and Scarlet Heart, to My Best Friend’s Story, A Journey to Love, and Love in Pavilion, she devotes herself to master diverse roles and styles, maintaining a steadfast commitment to excellence and professionalism in acting.
Beyond the screen, Cecilia Liu leads a life marked by introspection and composure, guided by her inner values. Like water that is soft yet capable of wearing through stone, her gentle demeanor carries an undercurrent of resilience and determination. Her inner calm and richness convey tenderness, strength, and elegance, qualities that have also made her a darling of the fashion world.
Cecilia Liu’s dedication to her career resonates with CHLITINA’s resolute pursuit of skincare innovation, collectively conveying a powerful life philosophy: “As Long as We Dare to Try.” CHLITINA inspires women to embrace self-love and courageously follow their aspirations, whether it is radiant skin or a fulfilling life. Cecilia Liu herself embodies this spirit: true beauty originates from inner courage and immediate action.

In the released brand ambassador video, Cecilia Liu captivates with a focused gaze and luminous, flawless skin, everyone of her expressions radiating effortless grace and confidence. This beauty transcends the surface, reflecting both elegance and inner strength.

CHLITINA believes that beauty is a transformative power that ignites confidence and vitality. To support women’s pursuit of beauty, the brand remains deeply committed to innovation in skincare. Leveraging strong R&D capabilities, CHLITINA consistently launches premium, self-formulated skincare products that provide personalized solutions and holistic care. Renowned for excellent quality, noticeable results, and superior service, CHLITINA has won widespread consumer approval and has become a trusted leader in the beauty industry.

CHLITINA encourages women to cultivate not only external beauty but also inner conviction and the courage to act. “As Long as We Dare to Try” is more than a statement: it reflects the brand’s genuine commitment to empowering women in their personal and professional lives. CHLITINA has long supported countless women’s dreams and growth, helping them rediscover or achieve a better version of themselves, courageously pursuing their true selves.

The alliance between CHLITINA and Cecilia Liu represents not just a collaboration between a distinguished brand and a celebrated actress, but also a shared vision in the pursuit of beauty and excellence. This partnership will elevate the brand’s premium positioning, allow CHLITINA’s brand philosophy to reach a broader audience, create emotional resonance with consumers, and inspire more women to love bravely.
CHLITINA will continue to collaborate with more partners and female consumers, using professional skincare services to refine external beauty, while championing courage, resilience, independence, and confidence to cultivate inner beauty. Together, we will move toward a more confident and beautiful future.