On January 28, 2026, Forbes China released the “3rd Beauty Industry 100 Brands Selection.” From the dual perspectives of “consumption upgrading” and “industry innovation,” the ranking systematically evaluates the overall strength and future potential of China’s beauty brands, providing the industry with a reference framework for development direction and value standards.
Thanks to its steady market performance and strong brand foundation, CHLITINA was once again selected for the list, establishing itself as a benchmark beauty brand. Ms. Su Yu-Shan, Chairperson of the Light Up Fund, the Chlitina Group’s charity, accepted the award in the name of the Group. She remarked, “This honor belongs to every partner across our 5,000 stores nationwide, and to every consumer who has grown alongside us.”
▲ Ms. Su Yu-Shan (center) attended the Forbes China Award Ceremony.
As the beauty industry shifts from traffic-based expansion to value creation through brand strength and innovation, the Chlitina Group has delivered stable growth through sustained, in-depth product optimization and digitally enabled store operations. By reinforcing member retention and engagement mechanisms, the Group has preserved a high repurchase rate and consistent operating performance.
At present, industry boundaries are being redefined by a beauty and wellness ecosystem in which skincare, makeup, health, and technology are deeply integrated. Consumers are no longer guided solely by functional efficacy; cultural relevance, sustainability, and emotional connection now play an increasingly important role. The Group’s combined focus on scientific research, service excellence, and public welfare closely aligns with this broader shift in industry expectations.
In October 2025, CHLITINA officially announced renowned actress Cecilia Liu as its global brand ambassador. Her gentle yet independent public image reflects the brand’s philosophy as expressed in its motto “As Long As We Dare to Try,” and reinforces its positioning as an expert of precision skincare and customized skincare solutions. Following Cecilia Liu’s endorsement, sales of CHLITINA’s core treatment programs and at-home skincare sets increased sharply during the Double 11 shopping festival, further consolidating the brand’s leading position in the beauty salon industry. To date, the Group has established nearly 5,000 stores across mainland China and overseas markets, covering 34 provincial-level administrative regions.
▲ Cecilia Liu is the new face of CHLITINA’s “Poetic Elegance, Gilded Radiance” skincare solutions.
In terms of public welfare, the Chlitina Group has long practiced a corporate culture centered on love and sharing. In early 2025, the Group was honored with the “2024 ESG Model Enterprise Award,” while Ms. Su Yu-Shan, Chairperson of the Light Up Fund, was named “2024 Public Welfare Figure of the Year.” From the “Light Up for Reading” rural education support program to carbon-reduction initiatives to empty-bottle recycling campaigns, sustainable development runs deep in the Group’s DNA.
Looking ahead, the Chlitina Group will continue to focus on its three core capabilities – scientific research, service, and public welfare – providing consumers with safe, effective, and sustainable skincare solutions. Together with its partners, the Group will continue to contribute to the advancement of China’s beauty industry on the international stage.
